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lucem_admin / February 1, 2021

Avoid Likelihood of Confusion

Avoid Likelihood of Confusion Author:  Karen Y. Kim You’ve selected a trademark and begun to build your brand, only to find out that there’s another …

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lucem_admin / February 1, 2021

Principal vs. Supplemental Trademark Register

Principal vs. Supplemental Trademark Register Author:  Karen Y. Kim Within the United States Patent and Trademark Office, two trademark registers exist – …

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lucem_admin / January 20, 2021

What Makes a Good Trademark?

What Makes a Good Trademark? Good trademarks are “distinctive.”  Only distinctive marks are protectable.  Because the purpose of a trademark is to identify a …

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